It's interesting that Moore says urban centers are MORE attuned to wild gods because of urban fear of the wild. I have been thinking about civilization/wilderness, farm vs. forest because it keeps coming up: texts on Finnish/related mythologies talk about the appearance of evil ghosts that came about when cemeteries separated the living from the dead, the otherness forests gained once people settled down into households and within walls. I don't know how much of it was fanciful but it got the idea in my head. Then the 19th century veneration of the pastoral that birthed, in part, the Gardnerian mythology... Etc. The tradition of Finns of needing to go back to the lakes in the summer. And I didn't mention Hekate entirely randomly, because she's a goddess of borderlands, a guardian between the home sphere and wilderness. The dichotomy is strong. So what is Moore saying, the UNfamiliarity with the wild makes it more meaningful? Hmm.